Indasitiri yekunze vezvenhau Beverage Daily yakanyora kuti kunwiwa kwedoro, cider, waini nedoro kwadzikira, asi huwandu hwekutengesa huchiri kuderera kupfuura 2019 denda risati rasvika.
01 Kukosha muna 2021 kwakawedzera ne12%
IWSR Beverage Market Analysis Company yakaratidza pahwaro hwehuwandu hwe data hwakavakirwa munyika zana nemakumi matanhatu pasirese kuti kukosha kwezvinwiwa zvepasi rose zvewaini kwakawedzera ne 12% gore rapfuura kusvika pa 1.17 trillion US madhora, zvichiita 4% yekurasikirwa kwekukosha kwakakonzerwa ne 2020 denda.
Mushure mekudzikira ne6% mugore rapfuura, huwandu hwedoro hwakawedzera ne3% muna 2021. IWSR inofanotaura kuti nekumwe kuzorora kwegwaro redenda, huwandu hwese hwepagore hwekutengesa kwehuwandu hwekunwa huchakwira zvishoma kupfuura 1% mumakore mashanu anotevera.
Mukuru wekambani Mark Meek wekambani yekuongorora musika wezvinwiwa weIWSR akati: "Data yedu yazvino inoratidza kuti chiitiko chekuramba uchipora waini nechinwiwa chiri kufara.Iyo musika rebound kumhanya yakakwira kupfuura yaitarisirwa.Pasina kuderera, iyo e-commerce yekunwa waini inoramba ichikura.Kunyange zvazvo kuwedzera kwekukura kwakaderera, kuwedzera kwekukura kwakaenderera mberi;zvinwiwa zvisina doro/doro shoma zvakaramba zvichikura kubva pazvigadziko zvakaderera.“
"Kunyangwe indasitiri iri kutarisana nematambudziko - kuenderera mberi kwekuvhiringwa kwekutengesa zvinhu, kukwira kwemitengo, mhirizhonga yeRussia neUkraine, kudzoreredzwa kwekutengesa kushanya, uye denda reChina - asi zvinwiwa zvinodhaka zvichiri kusimba."Mark Meek akawedzera.
02 Maitiro akakodzera kutariswa
IWSR yakaratidza kuti kukura kweasina / kuderera doro doro reboka gore rakapera rakapfuura 10%.Kunyange zvazvo hwaro hwaive hwakaderera, hucharamba huchikura mumakore mashanu anotevera.Kukura kwakakosha kwegore rapfuura kwakauya kubva kuBritish doro-isina musika: Mushure mekupeta kaviri chiyero muna 2020, kutengesa muna 2021 kwakawedzera neinopfuura 80%.
Tichitarisira ramangwana, doro risina waini richawedzera kutengesa kumusika wepasi rose usiri -/low doro redoro mumakore mashanu anotevera.
Pamwe chete nekupera kwedziviriro yedenda, doro rakawedzera zvakanyanya mumisika mikuru mikuru.Zvinotarisirwa kuti mumakore mashanu anotevera, ichatora chikamu chikuru chehuwandu hwewaini uye chinwiwa, kunyanya mudunhu reAsia -Pacific neAfrica.Zvinotarisirwa kuti chikamu chedoro chichawedzera neanoda kusvika mabhiriyoni makumi maviri ne2026. Dollar.
Kutengeswa kwedoro reBrazil kucharamba kuchikura, Mexico neColombia zvichadzoka zvakasimba kubva gore rapfuura uye zvichaenderera mberi, uye musika weChinese uchaunza imwe nhanho yekupora.
03 Simba guru rekushandisa kupora
Sechizvarwa chidiki kwazvo chezvirambidzo zvedenda, chizvarwa chemireniyumu chakatungamira kushandiswa kwepasirese kwegore rapfuura.
IWSR yakataura kuti: "Ava vatengi (makore 25-40) vane ruzivo rwakanyanya kudarika zvizvarwa zvavo zvekare.Vane simba rekushandisa rakasimba uye vanotarisa pahuwandu hudiki uye hwepamusoro.Vanowanzotenga zvigadzirwa zvemhando yepamusoro. "
Uye zvakare, kutarisisa kune hutano, senge pakati nepakati, kuumbwa kwemhando, uye kusimba zvakare kuri kupesvedzera chinhu chepamusoro-kuguma kushandiswa kwemaitiro.
Panguva imwecheteyo, kudyidzana kwepamhepo-kungave kuburikidza nesocial media kana kutenga online kwewaini, musika unoramba uchigadzira musika;kunyangwe mwero wekukura wakadzikira pane denda ra2020, e-commerce yepasi rose gore rapfuura ichiri kuchengetedza kukura (2020-2021 kukosha kukosha Kukura 16%).
“Dambudziko richiripo, kusanganisira kuti mabara nemaresitorendi zvicharamba zvichikwezva kutenga online uye vatengi kumba;kana vatengi vachizogamuchira mutengo wavo wavanofarira uchikwira;uye kana inflation uye nyaya dzekutengesa zvichakonzera vatengi Zvigadzirwa zvemuno pane zvigadzirwa zvinobva kunze kwenyika.Tiri kurarama munguva izere nekusava nechokwadi.Idzi inzvimbo dzisingazivikanwe dzeindasitiri.Asi sezvatinoona mudambudziko rakapfuura, iyi iindasitiri inoshanduka."Maka Meek akadaro Essence
Nguva yekutumira: Oct-10-2022